Last updated: 11 March 2021 

This Policy explains how YETI UK Limited (“YETI”, “we” or “us”) uses cookies and other trackers to provide functionality and enhance the user experience for people (“visitors” or “users”) who visit our website (“Site”).

1. What are cookies and other trackers? 

Cookies are text files that are placed on your computer or mobile or handheld device (such as smartphones or tablets) when you visit certain pages on the internet. They are used to “remember” when your computer or device accesses this Site. Cookies are stored in your browser. The cookie will help the Site, or another website, to recognize your device the next time you visit. Most cookies won’t collect information that directly identifies you as a person, and will instead collect more general information such as how visitors arrive at and use our Site. Cookies may, however, be used to create a profile of the visitor's activities on the Internet.  

Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your device’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded. 

2. Types of cookies 

Session cookies 

Session cookies are stored only temporarily during a browsing session and are deleted from the visitor’s device when the browser is closed. 

Persistent cookies 

This type of cookie is saved on your device for a fixed pre-defined period of time (usually a couple of months) and is not deleted when the browser is closed. Persistent cookies are used where we need to be able to recognize your device for more than one browsing session. Persistent cookies used on this Site have a maximum lifespan of thirteen months; please see below for further details. 

First party cookies 

First party cookies are set by the website you are visiting and they can only be read by that site. 

Third party cookies 

Third party cookies are not set by the owner of the website you are visiting, but by a different organization. For example, advertisers and other third parties may use their own cookies when you click on an advertisement or link on our Site or we might engage a third-party analytics company that will set their own cookie to perform this service.  

3. Categories of cookies 

The different types of cookies set out above can be categorized as follows: 

Strictly necessary cookies: 

These are cookies that are required for the operation of our Site, such as to ensure securityOther strictly necessary cookies allow us to provide services that you expressly request, such as a default languageThese cookies do not require your consent and cannot be switched off (although in some cases you can change your requests)You can set your browser to block or alert you about these cookies, but some parts of our Site may not work if you block these types of cookies. 

Performance cookies: 

These allow us to analyze Site usage, namely to recognize and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that visitors are finding what they are looking for easily. If you do not consent to these types of cookies we will not be able to improve our Sites based on information from your visit.  

Functional cookies: 

These cookies are used to provide certain functionalities to you by recognizing you when you return to our Site so that we can offer you a better experience on this Site. For instance, this enables us to set a cookie to store your preferences regarding the cookies on our Site 

Targeting cookies: 

These cookies are used to tailor advertisements and content to your interests (“Targeting”), both within and beyond our Sites. These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site and the Targeting displayed on it, and the marketing messages we send to you, more relevant to your interests. We may also share this information with third parties who provide a service to us for this purpose. These cookies are sometimes also referred to as Targeting cookies. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the Targeting campaign and to monitor from which Targeting source a visitor was directed towards our Site so that we know whether it is worth us investing in that particular Targeting source.  

These cookies may be set through our Site or by our third party Targeting partners. They may be used by those Targeting partners to build a profile of your interests and show you relevant adverts on other sites. They do not store directly identifying personal information, but are based on uniquely identifying your browser and Internet device. If you do not consent to these types of cookies, you will experience less targeted Targeting (but not less Targeting overall).  

4. Social media links 

This site contains links to YETI specific social media pages from the following companies: 

  • Twitter; Twitter is operated by Twitter Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA. Find information on data protection at 
  • YouTube; YouTube is operated by Google, 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA. Find information on data protection at 

These links are not plug ins, they are simply links to external YETI social media pages via standard Shopify functionality. No cookies are dropped in relation to these links when browsing the Site. Should you click any of these links you will be directed to the relevant social media page. Each of these social media companies operates their websites separately to YETI UK including their own cookie policies and privacy policies and settings, please visit the respective social media companies privacy information for further details.  

5. Storage periods 

The various cookies used by our Site have different storage periods, at the end of which your data will no longer be stored. Session cookies will be deleted once you close your browser. Persistent cookies implemented on our Site will be kept for a period of time. Please refer to the cookies table below to learn about the specific storage periods of the cookies we use. 

6. What cookies do we use? 

We use different categories of both session and persistent cookies on our Site, which can either be first or third party cookies. 

Information on the cookies that we use on our Site (their names and categories, their storage period and whether third parties have access to the cookies) are set out in the table below. Please refer to the next section in order to learn how you can manage your cookie preferences. 

7. Information about tracking with Google Analytics and Klaviyo 

We use Google Analytics, and Klaviyo. With Google Analytics and Klaviyo, interactions of Site user are tracked and systematically evaluated using cookies. The following data will be processed in connection with the use of Google Analytics: 

  • Your IP address 
  • The Site you visited 
  • The last website you were on before visiting our Site 
  • The subpages that are visited 
  • The length of stay on the Site 
  • The frequency of visits to the Site 

The following data will be processed in connection with the use of Klaviyo: 

  • Your behavior on our Site in connection with the marketing e-mails you received from us 

The legal ground for the processing of your personal data is your consent according to Art. 6(1)(a) General Data Protection Regulation (“GDPR”). 

The purpose of the processing of your personal data is to analyze and evaluate your behavior on our Site. This helps us to constantly improve our own Site and its user-friendliness.  

8. Managing cookies and withdrawing consent 

We will obtain your consent to the use of the cookies set out in this Policy when you first access the Site and if we introduce any new cookies to the Site (unless they are strictly necessary cookies). If so, when you visit the Site, a pop up will appear to inform you about our use of such cookies 

If you click ‘Accept’ this will accept all non-necessary, first and third party cookies. You can click ‘Manage Preferences’ to open the One Trust Privacy Preference Centre to choose the types of cookies you allow. When you enter the Privacy Centre, Performance Cookies, Targeting Cookies and Functional Cookies will be turned off by default. You can select to turn each of these on individually, ‘Allow All’ or simply click ‘Confirm My Choices’ to select the default setting of all non-necessary cookies being turned off. 

If you accept trackers, this will allow us to track your browsing in accordance with the purpose of each tracker. 

If you refuse cookies, we will not set those cookies on your device, except strictly necessary cookies and a cookie to remember that you don't want any cookies set when you visit the Site. 

If you want to withdraw your consent, at any time, you can do so through the OneTrust Privacy Preference Centre or click here. 

Blocking all cookies will have a negative impact upon the usability of many websites, including ours. If you block cookies, you will not be able to use all the features on our Site. You can also delete cookies already stored on your computer. However, deleting cookies might have a negative impact on the usability of many websites, including ours. You can find further information on managing cookies in most browsers also here: 

9. Changes to this Policy 

We reserve the right to modify this Cookie Policy from time to time. If we make any changes to this Cookie Policy, we will change the "Last Update" date above, post the updated Cookie Policy on this page and ask you to re-consent to our changed use of cookies. 

10. Contacting us 

If you have any queries in connection with this Cookie Policy, please contact the following: 

Contact details if you are in the UK: 
Telephone:  0808 1697080 
Contact details if you are in the EU/EEA: